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Social Media Channel: Twitter

2020 Engagement Tips


Hashtags  There are at least seven top trending hashtags used in Twitter in 2020

#VEGAN (See in

This is evident from this tweet about agar-agar which is being extracted from algae (a gelling agent like gelatine and of vegetable origin. Nowadays, it is used as an alternative for the maintenance and restoration of the gut microbiota. Amazingly gummy candy is considered 'vegan'


The hashtag #MotivationMonday is like a kick to the brain to get up and start doing

#TravelTuesday for recollecting or featuring any travel related images, tweets about travel

#WCW WCW is an acronym that means "women crush Wednesday." It's a popular hashtag that began on Twitter as a way to tag posts about women that people admire or find attractive. It then spread to other social networks like Instagram, Facebook, and Tumblr.

#TBT Throwback, it used to be 'throw back thursday' but people add this hashtag for almost all kinds of throw back not necessary only on Thursday

#OOTD (outfit of the day), mostly this tag has been brought on by fashion bloggers

#TBH (to be honest), This is the same as 'to tell the truth

280 characters  Since November 2017, Twitter has expands its character count from 140 to 280. This change is quite useful.

How often should you tweet?

A good number from 1-5 per day is actually good for engagement.

Duplicative or Similar Content Banned
Be it that they are replies, mentions or even content, one of the recent rule is not to mention over multiple accounts or multiple duplicate updates on one account, or duplicate similar accounts.

What are bad tweeting habits?

Substantially similar content, aggressively engaging with tweets or retweets to drive attention to initiatives. Bulk activity. Artificially amplify or inflate the prominence of certain tweets.

Planning & Schedule of tweets

Use a manual Social Media Calendar. The use of any form of automation to post identical content is not permitted.

Which is the recent 'shady' practice you should totally avoid?

'Tweetdecking' →  the practice of mass retweeting posts in order to force them to go viral.

What are Interesting Content  Tweets that are engaging your target audience which adds value.

2019 Focus  Continue strengthening the "health of conversation", will even add warning labels to problematic & abusive tweets - Jack Dorsey. He wants to enable refugee entrepreneurs to accept card and mobile payments, to help get their businesses off the ground.

Social Reach Metrics in Twitter Analytics such as 'Reach' and 'Engagement' are some of the good reflection of a quality Twitter account.

Twitter Advertising Complete Guide - (AdExpresso by) Hootsuite

Twitter Header, tweet content
Photo Courtesy: Betty Crocker
Twitter Header, tweet content


280 characters expansion

Duplicative or substantially similar content banned

The focus on 'health of conversation'

Best Practices 2019 →

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