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Learn About Your Customers' Goals and Needs

Updated: Oct 21, 2020



We have learned over the years of servicing our clients - both in the nonprofit and also the for profit businesses, that there is a lack of understanding on the importance of ethnographic studies. We commonly called it "field studies" and "contextual inquiries". This technique can help you to learn about your customers' goals and needs.


At UXSCOOPS, we go the extra mile by helping our clients cope with this uncertainty about how to plan and conduct a field study of their businesses. Based on our experience, we found that there many misconceptions that it will be too time-consuming or expensive, or that there is difficulty in interpreting the piles of data collected.


Reach out to discuss over a 20 minutes free consultation, how we can help you solve this aspect, email us today!


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