Facebook's Conversion Tracking Updates: How to Track Your Most Valuable Metrics
There are several alternative ways to track conversions on your website, some examples include:
Google Analytics: This is a free web analytics service that can track conversions on your website by setting up goals and tracking specific actions.
Google Tag Manager: This tool allows you to add and manage marketing and analytics tags on your website without editing the code.
Custom server-side tracking: You can also create custom scripts on your server to track conversions. This method allows you to track conversions that happen on your website and send the data to your own server, rather than relying on a third-party service like Facebook.
Call tracking: You can use call tracking software to track phone calls made as a result of your website's marketing efforts.
Email tracking: You can track conversions by using email tracking software to see who opened, clicked on and converted from your emails.
Live Chat: you can use Live Chat software to track conversions by monitoring the number of interactions, leads, and conversions generated from the chat.
A/B testing: you can use A/B testing tools to test different versions of your website and see which one performs better in terms of conversion rate.
A/B testing can be applied to any website, regardless of its industry or business model.
For example, let's say you have a food website and you want to test which of two versions of your recipe page results in more time spent on the page.
Here's how you would set up an A/B test:
Create two versions of your recipe page: version A and version B.
Make a small change in version B, such as changing the font size of the recipe title or the placement of the images.
Use a tool such as Google Analytics or a specialized A/B testing software to randomly show either version A or version B to a group of visitors to your website.
Track the time spent on the page for each version of the page.
Analyze the results to see which version of the page had a higher time spent.
Implement the version of the page that performed better.
This example shows how A/B testing can be used to improve the user experience of your food website, and how it can be tailored to the specific goals of your website. You can also use A/B testing to test other elements such as headlines, placement of ads, and the layout of the page.
It's important to note that these are just examples and there are many other alternative ways to track conversions on your website, it's recommended to consider which one aligns best with your business goals.
Incase if you are affected by the recent policy change that: Facebook has announced upcoming changes to Facebook tracking (Pixel and Conversion API) which will affect your site. Each domain with a pixel or Conversion API must now be verified by Facebook, and can only track a total of 8 conversion events. This change is due to the release of iOS14 and its new privacy features that limit data tracking and sharing.
This means that if your website uses a Facebook Pixel or Conversion API, you will need to verify your domain with Facebook and limit the number of conversion events you track to 8. This change is aimed at increasing transparency and protecting user privacy on the platform.
The impact of this change on your website will depend on how you currently use the Facebook Pixel and Conversion API. If you have been tracking more than 8 conversion events, you will need to prioritize and select the most important events to continue tracking. Additionally, if your website has not been verified by Facebook, you will need to do so in order to continue using the Pixel and Conversion API.
It's important to keep in mind that this change is a result of new privacy regulations and it is important to comply with these changes to continue using Facebook's advertising tools. You may also want to consider other ways to track conversions on your website that are not impacted by these changes.