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8 Secrets on How to Create Your Lead Magnet


This is an important resource for designing a great lead magnet for your brand, your company, or products and services in 2019. YES, you want the latest and highest converting lead magnet and we plan to give in our best tips for you to reach your target audience. It also greatly helps in your lead generation efforts. So, this post aims to cover the following:

  • What is a lead magnet?

  • What is the goal of the lead magnet?

  • When is it necessary?

  • How to make a killer lead magnet?

  • What to include in a lead magnet?

  • Why is being specific important in a lead magnet?

  • Where to be specific?

  • Which tools can I use to create it?


For cookbook authors, you want to engage more foodie & baking enthusiasts. You want a higher conversion and most of all, to boost your cookbook sales.

FAQ


What is a lead magnet?

A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.

What is the goal of the lead magnet?

The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.

When is it necessary?

It's the first step in any Customer Value Optimization process.


How to make a killer lead magnet?


1. Choose the topic

2. Find out what your clients really want to know (surveys)

3. Look for problems which they are struggling with

4. Topics that are controversial, new areas of interest or even common questions

What to include in a lead magnet?

From that potential list above, choose just one to make into a lead magnet

What can you teach to potential clients will give them the value. A winning magnet is one that makes them rush to finish typing in their email address.

Why is being specific important in a lead magnet?

The reason is, if you say '5 Ways to Make $1000 in 7 days' is more specific than 'How to get more subscribers'.



Where to be specific?

On the headline of your lead magnet.


Take it serious and spend some quality time to brainstorm several different headlines. Then choose the most emotionally compelling headline of them all.

Which tools can I use to create it?

Use the Emotional Marketing Value Headline Analyzer by 'Advanced Marketing Institute'. Click here, it's FREE.


Just paste your headline in the text area given. The analysis engine will automatically cut your submission at 20 words, so we encourage you to do a word count before submitting! This will ensure the most accurate analysis.

Go ahead and Pin it now on Pinterest:


#leadmagnet #leadgeneration #onlinemarketingstrategy

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