Updated: Nov 18, 2020
Statistics: Black Friday and Cyber Monday are historically two huge days in the eCommerce calendar (see stats above)
But this year 2020, with the uncertainty and difficulty surrounding the COVID-19 pandemic, it’s understandable for small businesses to question how much stock (literally) to put into cyber week this year.
Recent webinars with merchants, and the Head of Ads Research and Insights at Google confirms this.
73% of people are browsing more online
2/3 merchants are planning to start cyber week earlier this year
9 Steps you can take to start preparing for this day too:
Make sure your product stands out (Images and descriptions)
Analyse past year sales data to see what went well
Plan out 'Product Schedule' (product/sale price)
Tune up product descriptions to instil urgency (give a certain window eg 'Limited time only', 'Sold out soon'
Strategies: ''deal by the hour" campaign
Sign post relevancy to shopper "Black Friday" in product descriptions
Make Book Author Names (brands) prominent adds credibility to your store as well as improve organic rankings
Run a keyword search 'Google Trends' and include in product descriptions
Towards this big day, we are offering book authors 50% off services in digital marketing, authors spotlight and book promotion galleries. https://www.uxscoops.com/product-page/authors-book-gallery