We would like to share some statistics that really speak to the importance of content marketing when it comes to improving website conversions:
Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)
Here are some strategic content marketing portfolio examples how we do it in the for-profit and also non-profit sectors.